Copywriter is a major component in professional and advertising content and information, big – media. The role devise, formulate, sell, write, and create text and appropriate concept defined target audience.
The combination of creative writing, grammar, fluency and aesthetics of writing (form), form the basis for the work of copywriter.
The purpose of the publication copywriting course is to develop and refine the talents of its students by providing professional tools, knowledge and exposure to the possibilities inherent in this profession.
Combining fundamentals of Hebrew with updated content and preparation to the world outside the academy gives students a unique and prestigious professionals with practical preparation for successful market reception.